This Girl Can

This week saw the release of the second This Girl Can advert, tackling the barriers faced by women trying to get active. The ‘This Girl Can’ campaign was first launched back in January 2015 to address the gender gap in those who are regularly actively involved in sport. Sport England research revealed that a major … Continue reading This Girl Can


Scrap Art Advert

Today the Illuminate Innovations team were tasked with designing a scrap art advert. The brief was very vague allowing us to get creative! We decided to focus our advert on a football boot with a target audience of 16-25.