This week saw the release of the second This Girl Can advert, tackling the barriers faced by women trying to get active. The ‘This Girl Can’ campaign was first launched back in January 2015 to address the gender gap in those who are regularly actively involved in sport. Sport England research revealed that a major … Continue reading This Girl Can
Life as a Leicester fan is never boring. On Wednesday night I was in Sevilla singing Claudio Ranieri’s name, fast forward 24 hours and he had been sacked. The national media, who have been calling for Ranieri’s head for two months now, have branded the decision a disgrace and every man and his dog has … Continue reading The View of a Leicester Fan
Sporting Capital of the UK. It is a title that many cities lay a claim to and Manchester is no different. In City and United, it is home to two of the biggest clubs in world football as well as a wealth of lower tier sides. Old Trafford is the name not just given to … Continue reading Manchester – City of Sport
Recently popular Liverpool FC supporters group ‘The Redmen TV’ uploaded a video and the passionate supporter interviewed discussed some interesting and prominent subjects in modern football. His side had that night been downed 0-1 by Southampton in the first leg of their League cup semi-final tie, a tie which they would go on to lose … Continue reading Culture vs Commercialisation
I have been playing golf since I was a child, my club is basically my second home. The people I grew up playing with are like my family. So many of my favourite memories are of walking down fairways in all different types of English weather. Yet whenever I tell someone I am a golfer … Continue reading Growing Up A Golfer
Today the Illuminate Innovations team were tasked with designing a scrap art advert. The brief was very vague allowing us to get creative! We decided to focus our advert on a football boot with a target audience of 16-25.