Today the Illuminate Innovations team were tasked with designing a scrap art advert. The brief was very vague allowing us to get creative! We decided to focus our advert on a football boot with a target audience of 16-25. With this in mind we started looking for words and phrases that represented the revolution this generation has come to expect. We found a bold background and powerful image of the boot and began to constructing our advert.
We used evocative language and striking colours to create a vibrant advert, targeting our young demographic. To see behind the scenes content and a time lapse video of the making of our advert, check out our social media pages by following the links at the bottom of the page.